Dr Chris Jones is a Reader in Applied Psychology shares his insights into how public perception and psychology can play a role in tackling one of our world’s critical problems: climate change.
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The Power of Public Perception in the Fight Against Climate Change
If you’re starting the new year with some aspirations to live a better life, you might be wondering what you can do to make a better planet too.
Dr Chris Jones is a Reader in Applied Psychology at the СÀ¶ÊÓƵ and he’s sharing his insights into how public perception and psychology can play a role in tackling one of our world’s critical problems: climate change.
He says there are more effective ways of getting people to engage with energy tech to reduce their carbon footprints. He also explains what he means by appealing to the general ‘publics’ – and how brands and organisations can do more to represent a diverse and varied group of opinions and beliefs.
And if you’re trying a plant-based diet this year, Chris explains why it could be the start of something much bigger!
You can find out more about this work and other research at the СÀ¶ÊÓƵ website: /research/research-project
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