Centre for Business Resilience Inclusive Development Growth and Enterprise

Our centre will:

Promote collaboration among researchers at all levels
Harness the expertise of advanced scholars
Host group events and activities that bring together members to share research ideas and prospects for collaboration
Identify suitable research training courses for members and PhD associates
Invite high-profile external speakers to deliver financial research-related lectures on a range of topics in resilient inclusive development, growth and entrepreneurship
Establish connections with other schools, faculties and centres at the С��Ƶ
Encourage members to maintain their research connections with previous colleagues and supervisors while also seeking collaborations with external researchers
Support members in their efforts to identify international collaboration opportunities
Enhance research by expanding our business database

Recent publications

Thompson-Whiteside, H., and Turnbull, S. (2021) "#MeToovertising: the institutional work of creative women looking to change the rules of the advertising game", Journal of Marketing Management, 37(1-2), 117-143
Turnbull, S. (2022) "Absolute Essentials of Advertising. (Absolute Essentials of Business and Economics)", Routledge
Turnbull, S., Kelly, L. D., and Jugenheimer, D. W. (2023) "Advertising Account Planning: Planning and Managing Strategic Communication Campaigns (4th ed.)", Routledge.
Turnbull, S. (2022) "Digital advertising: measurement, metrics and future research agenda. In A. Hanlon, and T. L. Tuten (Eds.)", SAGE Handbook of Digital and Social Media Marketing (Vol. 1) SAGE Publications Ltd
Thompson-Whiteside, H., Fletcher-Brown, J., Middleton, K., and Turnbull, S. (2023) "Emergence in emergency: how actors adapt to service ecosystem disruption", Journal of Business Research, 162, 113800
Middleton, K., and Turnbull, S. (2021) "How advertising got ‘woke:’ the institutional role of advertising in the emergence of gender progressive market logics and practices", Marketing Theory
Middleton, K., Thompson-Whiteside, H., Turnbull, S., and Fletcher-Brown, J. (2021) "How consumers subvert advertising through rhetorical institutional work", Psychology and Marketing
Thompson-Whiteside, H., Turnbull, S., and Fletcher-Brown, J. (2021) "How women in the UAE enact entrepreneurial identities to build legitimacy", International Small Business Journal, 39(7), 643-661
Fill, C., and Turnbull, S. (2023) "Marketing Communications: fame, influencers and agility (9th ed)", Pearson
Fletcher-Brown, J., Middleton, K., Thompson-Whiteside, H., Turnbull, S., Tuan, A., and Hollebeek, L. H. (2024) "The role of consumer speech acts in brand activism: a transformative advertising perspective", Journal of Advertising
Fletcher-Brown, J., Turnbull, S., Viglia, G., Chen, T., and Pereira, V. (2020) "Vulnerable consumer engagement: how corporate social media can facilitate the replenishment of depleted resources", International Journal of Research in Marketing

Recent projects

The KTP project will help to achieve the UK 2050 Net Zero target by influencing the advertising industry to take action in reducing GHG emission, which is not currently considered a priority.

Business Boost

In collaboration with Isle of Wight Council and ERDF funding, the Business Boost project aims to support local businesses in gaining real-world knowledge and help them develop an action plan for growth.

Discover our Business Boost programme

Discover the 'Business Boost' programme being delivered by Isle of Wight Council and the European Regional Development Fund.

Dan
The Business Boost is a short course fully funded by the European Regional Development Fund and Isle of Wight Council to help SMEs build resilience and develop plans for growth. It's done across over a four-week period. It includes Workshop sessions here at Building 41 and also some one-to-one mentoring as well.

Jo
There have been quite a few different benefits, but giving small business owners the chance to kind of step away from their business. Quite often, you're bogged down in the weeds working on your business, whereas the Business Boost gives people a chance to step away from the business and think objectively about their business and work on the business to actually move it forward.

Dan
The Business Boost is aimed at SMEs on the Isle of Wight. That includes micro businesses as well, so you can have anything between 1 and 249 employees, and then you're eligible for the program.

Lizzy
I signed up because I'm at a stage in my business where I'm looking to kind of expand a little bit, and I just really want some advice and some support on how to do that properly. Small businesses sort of tend to juggle so I'm in this point of my own business at the moment where it's a little bit of a juggling act, so I wanted to come in and just streamline things a little bit, understand what I'm doing really well and then also what I'm not.

Jo
It's been really useful from the mentoring side of things. I had a mentoring session yesterday, and it's been really useful to kind of talk through with somebody my plans for the business, and I've already got to a point where I feel a little bit more kind of aligned in what I'm going to do and how I'm going to take it forward.

Lindsey
I guess what I've learned is just to go out to what I know and do well and then get some support from people around me as well, which is great.

Dan
We've been running the Business Boost program over the last 12 months or so, and so far, we've had dozens of Isle of Wight SMEs take part.

Jo
At any stage in your business, it's really good, I think, for what I just said, which is to pause and take stock of where you are with your business and just get some advice and tips and things that you probably wouldn't have thought about before. You absolutely will get that. I think no matter what kind of stage you are in business, you definitely get some new thoughts and ideas on how to move forward.

Explore our media coverage

The Isle of Wight Business Boost programme has been featured in numerous media outlets. Below, you can read about our launch, success stories, funding, and more.

Related research groups

Market and Gender network (MAGNET)

MAGNET is a research cluster where its members will come together to:

Share knowledge: Not limited to discussion of different theories to underpin our work, appropriate/useful conferences to attend, methodology skill swap, journals inc. identification of special calls, PhD supervisions/teams/opportunities, RPF and routes to promotion.
Learn from other’s expertise: Invite internal and external guests to share their research and experience of publishing/researching around market and gender. Sessions will be dialogues and provide opportunities for Q&A.
Establish events: Not limited to an internal conference for gender researchers (could be for BAL or extended out to University) and other events which provide opportunities for networking.
Provide support: Using the group meeting as an informal action-learning set. This could either form part of the main meeting or we can make use of breakout rooms if we have more numbers.